Meet Pablo Caborno.
CRM and business systems consultant · Salesforce · Functional solution design
Pablo Caborno is a CRM and business systems consultant with 20+ years in enterprise systems and 9+ years working with Salesforce. He owns discovery, functional solution design, product and delivery leadership, data and integration requirements, testing, release validation, and customer-facing problem solving. His work on Follow-Up Companion adds current production evidence in AI-assisted workflows, human-in-the-loop decisions, customer-memory design, and outcome measurement.
The layer Pablo owns is business and functional solution design; he collaborates with technical specialists on platform-specific implementation.
Business understanding. Systems thinking. Practical delivery.
I bring more than 20 years of experience in enterprise systems and more than nine years working with Salesforce. My work has spanned business analysis, product ownership, solution design, presales, customer success and cross-functional delivery leadership.
My strongest contribution is connecting the business problem with the solution: listening to customers and stakeholders, understanding how the operation works, clarifying requirements, and aligning processes, data, integrations and acceptance criteria. I lead discovery, functional solution direction and delivery quality, with clear responsibilities for each engagement.
That work continues through testing, release validation and learning from real use. The aim is not simply to deliver a system, but to understand whether it solves the problem it was meant to solve.
Selected experience.
Hospitality CRM and customer engagement
Experience at Hapi and Aquiva Labs included customer-facing discovery and Salesforce solution work across hospitality, loyalty, marketing requirements, property-management systems, customer data and integrations.
Consulting, product ownership and delivery leadership
Roles at Aquiva Labs included Solution Architect and Product Owner, Customer Success Manager, and Engineering Manager responsibilities. The work included solution shaping, proposals, stakeholder alignment, concurrent engagements, risks and cross-functional delivery.
Public-sector CRM and enterprise systems
Salesforce business analysis for the Buenos Aires City Government, alongside earlier enterprise-systems experience across telecommunications and technology services.
Building what I believe in.
I created Follow-Up Companion to address a practical problem: useful customer context and follow-up should not depend on someone remembering everything. My work on the product includes product direction, functional and AI-workflow design, AI-assisted development, testing, releases and production learning.
The principle is simple: help a business remember its customers, recognize when attention is useful and know when to stop. Customer trust matters as much as the next follow-up.
Credentials and working context
Salesforce credentials across administration, consulting, application building and solution architecture. Background in Computer Information Systems. Based in Argentina; working in English and Spanish.
View Salesforce certifications on Pablo's Trailblazer profile (opens in a new tab)